Consider posting contests for freebies in your various social media profiles. Everyone loves free products and this is a way to get new followers to your social media profiles. Choose a product or service you want to highlight, then post your free offering to the most popular freebie pages and forums.
A great way to get more followers on social media is to offer exclusive discounts and coupons to people who follow or like your page. Your customers will feel like they are part of an exclusive club when they receive discounts from your profiles, and will increase your profits with the additional sales.
For your business go ahead and create Twitter and Facebook accounts. When you do this you claim your business name and make sure that no one else is going to use it in the future. Even if you’re not about to start to use the profile, your name will be safe from others taking it.
An effective social media marketing campaign needs more than just great content; it needs to resonate with subscribers and followers. In other words, do not put all of your focus on a video and neglect the landing page on which it will be displayed. Being mindful of this increases both the chances of you keeping your visitor’s attention and drawing them to click on more links in the coming days.
Make a connection between social media accounts, such as LinkedIn and Twitter. This helps you follow your professional Twitter contacts, and lets them do the same. Your tweets will appear more professional, and you will develop a professional network of contacts. Use a program called LinkedIn Tweets to help your LinkedIn contacts follow you on your Twitter account.
Sprinkle your tweets with the names of people you know to be influential in the field. Make sure you write their usernames behind the @ symbol. These people will see that you mentioned them and may retweet, or forward, your post. If you’re lucky, these busy people will take time out of their schedule to respond to your comment.
You can enhance the effectiveness of your social media promotions by encouraging your potential buyers to take part in a photo contest involving your company’s brand. Including your brand, tell your users that they will receive a prize for the photo that is most creative. They will share these photos with others in their networks who might not know who you are and expose you and your company to new markets.
If you want to really impress people through social media, conduct interviews with the authorities and movers and shakers in your niche. Then post YouTube videos of these interviews. This is quality content and a good way to acquire respect. It will also build your reputation as an authority on the subject. Such authenticity engenders trust with prospective clientele, who are now more likely to buy your services and products.
As you’ve seen, more and more companies are making use of social media to market themselves, and great results can be had from small investments. Using what you’ve read here is a great first step towards growing your customer base and retaining the loyal fans you already have!